The eBiz keynote is set, and it's going to make you rethink how you innovate. Plus: Legrand's product data turnaround and a new face at ProjectNexus.
The eBiz Keynote Will Make You Uncomfortable. That's the Point.
When the world changes faster than your strategy, doubling down on what worked before isn't stability. It's a slow way to fall behind.
Shawn Kanungo, disruption strategist and bestselling author, opens eBiz 2026 with specific, actionable techniques for staying relevant when relevance is a moving target.
Uncover hidden opportunities that drive growth
Experiment with new tech and ideas while minimizing risk
Build momentum that compounds
You'll leave with a fresh perspective and practical tools to turn disruption into a competitive advantage.
eBiz 2026: The Industry's Digital Conference September 29 – October 1
Meet Jay Andrews, Platform Director for ProjectNexus
Before Jay joined IDEA, he spent his career on the other side of the "where's my stuff?" problem.
As the principal of an agency representing 100+ manufacturers, Jay's customer service team was chasing down order information every day, navigating a different portal for each manufacturer, or waiting on a call or email back.
Jay says the struggle is real: "Every customer type will tell you this is a needed solution," and he's thrilled to deliver this to the channel he knows so well.
"When we hit mass adoption, the industry will be different," Jay says. "Problems will be identified automatically, and solutions can be delivered more quickly."
Manufacturers, get on board early: connecting means an easier experience for customers and more profitable orders for everyone.
The Journey from Data Challenges to Strategic Advantage
When data is incomplete or inaccurate, products don't appear in buyer searches. Wrong attributes, legacy labeling, and outdated records create friction at every step of the buying process.
Legrand is a multi-brand organization managing product data across numerous business units and ERP systems. As the company grew, legacy attributes and inconsistent labeling had accumulated over the years. Three years ago, Legrand decided to get ahead of it.
The results
Working with IDEA Pro Data Services, Legrand rebuilt their data foundation:
Data fields sent to distributors increased 490%
Data health doubled and errors blocking product data from reaching distributors dropped by up to 80%
Legrand now ranks in the top 5% of manufacturers for product data quality
More complete data means more visibility. Fewer errors mean the data gets through to where it makes sales.
IDEA Connector standards aren't built in isolation. They're developed by distributors and manufacturers who deal with the real-world consequences every day.
Upcoming focus group topics:
Data quality scorecarding
Regulatory and compliance requirements
Packaging data
If any of these touch your workflow, your input matters. Q2 standards documentation is live in the Knowledge Base now.
Data to Dollars: The IDEA LinkedIn Newsletter Is Live
The first issue of Data to Dollars, IDEA's new LinkedIn newsletter, is out now.
Mark McGready, Director of Data Analytics and Solutions, makes the case that most B2B marketing initiatives fail for a specific and fixable reason. It's a short read and gets you thinking.
New issues publish the first week of every month. Subscribe to the newsletter on LinkedIn to get future issues in your feed.